These audiences received the newest Star Wars installment warmly, at first. “The number of movie screens have multiplied at a rapid rate in the cities, and are now extending to provincial capitals and towns.” “American blockbusters, or those that appeal to Chinese audiences, have in some ways helped expand the exhibition sector in China,” Zhen Zhang, an associate professor and the Director of Graduate Studies at NYU’s Tisch School of the Arts, tells Inverse. Increasingly, Chinese audiences have become integral to Hollywood’s successes. The second-largest movie market on the planet, and one toward which movie studios are increasingly turning to make their multi-million-dollar blockbusters into billion-dollar mega-blockbusters, was cool on the latest Star Wars entry. ![]() ![]() Yet even this juggernaut has one major deficiency: China thought it was meh. It raced to become the highest-grossing domestic movie of all-time and third in line on the worldwide charts behind director James Cameron’s Avatar and Titanic. After more than a month in theaters, you have to call Star Wars: The Force Awakens one of the greatest successes in the history of movies.
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